The logo is simpler: a single line of type with the round Virginia Commonwealth University seal on the left, adjacent to “VCU” in big gold letters and the word “Health” in black letters.

VCU logo. Photo courtesy of Sierra Krug. “Branded beer is permitted under VCU’s interim University Trademarks & Licensing policy as approved in May 2022,” Porter said.

On a campus where hundreds have lined up daily to buy Final Four T-shirts at $21.98 each, VCU film students Caroline Miller and Tommy Bell were selling glazed doughnuts at $1 a pop while pausing ...