If you’re not confident in the difference you make to your customers, you can be sure your market isn’t either.

Explore how the wisdom of ancient philosophers like Socrates, Aristotle, and Machiavelli can provide valuable insights for ...

(Note: See my previous post evaluating Medifast's claims of a "clinically proven" weight-loss method.) Chief executive officer Michael McDevitt claims the sales growth at Medifast is due to the ...

If companies want to attract and retain talent, they must market their employee value proposition effectively.

Brands like Clorox Green Works are fairly accurate extensions of their parents: long on value, short on the demonstration of values and largely absent real community.

When transitioning from a nonprofit executive to an entrepreneur, I realized one key truth: a killer value proposition can make or break your business. It’s not about fancy words or complicated ...

For our society as a whole, a liberal arts college education — whether at a small college or a large university — prepares people, at all levels of their careers, to navigate the complexity of ...

Crafting an effective value proposition is one of the key ways for a financial advisor to set themselves apart from the competition.

To create a compelling value proposition, you have to know your three C's: competencies, customers, and competitors.