On March 5, Bill Seely, the president of Varsity Brands' cheer subsidiary, Varsity Spirit, released an open letter calling ...

Bain Capital, its cheerleading company Varsity Brands ... seeking ways to offload Varsity Brands, which includes Varsity ...

Varsity Spirit – a division of Varsity Brands and a leader in cheerleading, dance team and band apparel, camps, competitions, ...

Ocean Center and Daytona Beach Bandshell to Host the Premier Collegiate Cheer and Dance Competition in the World on April 9-13 DAYTONA BEAC ...

For the first time in program history, the Yale cheerleading team will compete in NCA College Nationals on April 10.

"Tapping into the innovative spirit of Varsity Brands was an obvious choice ... offering a comprehensive range of services and solutions for sport, cheer, dance, band, and yearbook.

Jets Cheerleading, Enniskillen competed in the Celtic Spirit Championships in Galway at the beginning of March, returning to Fermanagh with a bid ...