I took a look at the tin and was shocked to discover that Vaseline isn’t even classed as a lip balm at all – it clearly says “lip therapy” on the front. That’s a common misconception ...

Following in my mom's footsteps, I now use Vaseline Lip Therapy — a basic yet tried-and-true solution. How and why Vaseline Lip Therapy works Vaseline seals in moisture and nourishes parched ...

The global lip care market was valued at $2.47 billion ... Now, I’m loyal to my Vaseline tin. It’s no-frills, lightweight, and doesn’t interfere with my lipstick when I apply it on top.