A 1951 ad. The FDA informed Kraft in 2002 it could no longer market Velveeta as a cheese. The Kraft Heinz Company The year was 1916, and Jacob Weisl, owner of the Monroe Cheese Company of Monroe ...

The label was tweaked to reflect that fact, so it became "pasteurized process cheese product." Velveeta no longer contains actual cheese, but things like skim milk, milk protein concentrate ...

In 2002, the Food and Drug Administration sent the president of Kraft (which owns Velveeta) a letter warning the company that the Kraft Singles cheese slices and Velveeta cheese spread did not ...