Mattel’s popular retro View-Master toy, which allowed users to view 3D image reels, is getting its own movie in the wake of ‘Barbie’s’ huge blockbuster success. More for You.

View-Master scenic reels end 70-year run ... Elvis Presley’s “jungle room” at Graceland is on a reel, and Mary Tyler Moore used the toy to check out vacation spots on her eponymous TV show.

Since the View-Master is basically a plastic phone holder, the device is only $29.99. Experience Reels will be sold in three-packs for $14.99. The device and reels are scheduled to launch this fall.

What’s in the Box. With the View-Master Virtual Reality Starter Pack, you get: 1 Viewer; 1 Preview Reel; 1 Phone Adapter (for iPhone 5/5c/5s) Instructions ...

Toy industry analyst Sean McGowan with Needham & Co. said View-Master has been in decline since its heyday in the 1960s and 1970s. "That's not what the kids are looking for in the back seat of the ...

Mattel, the toy company behind Barbie and Hot Wheels, is developing a feature film about the stereoscopic image device View-Master. The live-action movie will be developed with Sony Pictures and ...

It was only in the 1960s that the View-Master became a toy, and afterwards, cheap reels were produced showing scenes across the world, Disneyland and cartoon characters in ‘3D’.

Toy industry giant Mattel is partnering with Google to revive its classic View-Master toy as a virtual reality headset, the companies announced this morning. The View-Master —that plastic gizmo ...

One stalwart toy from this category is View-Master, ... All the parts for the reel carousel are 3D-printed, with a small stepper to advance the reel and an optical sensor to register its position.

The View-Master is back! Google launches £20 virtual reality device for kids that works with a smartphone. Toy is a collaboration between Mattel and Google and will cost $30 (£20) ...