Watch Michèle Fitoussi present her new biography of Helena Rubinstein in October in Paris. Watch a vintage Helena Rubinstein TV commercial hawking a variety of products. Benjamin Ivry is a ...

Helena Rubinstein said makeup was the theater of ... So I went to bookstores, libraries, googled old advertising campaigns, and bought vintage products to duplicate the look of their packaging.

Born 150 years ago, beauty business pioneer Helena Rubinstein made it to the top during her adventurous life, and became an inspiration to strong women everywhere. Born on December 25, 1872 ...