Warren, N.J. – Sprint’s prepaid division continued to segment the growing prepaid market. The company is doin so with a new sub-brand called PayLo by Virgin Mobile, a pay-as-you-go service targeted to ...

Sprint prepaid unit Virgin Mobile USA told customers its service would be discontinued, marking the end of the brand’s almost 18-year presence in the market, with the majority of users set to be ...

Two months after Virgin Mobile's launch, its CEO is pleased with the results, including seeing newer customers with higher income levels. Two months after Virgin Mobile USA relaunched, CEO Dow ...

Sprint Nextel, through its Virgin Mobile brand, has announced a pretty big shift in its business model by offering new prepaid plans that begin at a mind-blowing $25 a month. Starting on May 12 ...

Koodo, Fido and Virgin Mobile are running a new promotion for those who don’t actually need any data. The major carrier sub-brands are currently offering $25 per month for unlimited talk, unlimited ...

Virgin in particular has struggled more than Sprint’s Boost Mobile prepaid brand. Mark Davis: 816-234-4372 , @mdkcstar Steve Vockrodt: 816-234-4277 , @st_vockrodt ...

Virgin Mobile has this morning revealed a refreshed brand positioning, added a dash of purple to its palate and emphasised a more customer-focused approach. The refresh brings the telco in line ...

There is also rumor that they won't just be merging Helio with VM but that Helio will be completely absorbed into the Virgin Mobile brand name.

UAE telecom operator Emirates Integrated Telecommunications Company (EITC) has officially launched the Virgin Mobile brand in the country. EITC, the parent company behind du, announced plans to ...

Virgin Mobile Australia has unveiled the most significant change to its brand in its 12-year history. A new strategic direction sees the telco grow into maturity and focus primarily on customer ...