Virtual hair colour try-on: These tools let you virtually try different hair colours and patterns. The technology supports a full RGB colour range, offering limitless customisation.

The hair color try-on technology supports both natural and bright neon colors, as well as gradient coloring.

Ulta Beauty is partnering with a leading-edge artificial intelligence technology provider to let customers digitally experiment with new hair colors and styles.

Then, you can also toggle over to the brand’s Hair Color Genius Virtual Try-On feature which allows you to experiment with different hair shades, from celeb-approved copper to mint green.

Virtual try-on tech powered by AI can make buying clothes better for the customer, take the guesswork out of fit, and help retailers' bottom lines.

They’ve been at the helm of MadaLuxe Group, a luxury distribution platform for fashion and accessories, since 1990. Now they’re adding AI-powered virtual try-on and styling technology to the list.

Celebrity hairstylists predict the top hair trends for 2024, from the best new haircuts to low-maintenance hair colors.