First refer to the Visual Identity Manual (pdf) to determine what version of the logo you need. Each version is stored in a ZIP archive, which contains three image formats (JPG, PNG, EPS). You will ...

This article was originally published in our sister brand, BizBash. A strong visual identity does more than just make an event look good—it creates an environment that fosters connection, generates ...

To ameliorate this issue and others, Kleenex recently launched a new global visual identity, bringing cohesion across markets and establishing a stronger brand personality that serves as a platform ...

A powerful brand can not only differentiate your business from the competition but also build customer loyalty and drive growth. But how do companies create a robust brand identity in a crowded ...

After identifying traveler needs and value propositions, an airport should create its visual identity. This includes the logo ...

BodyArmor this month is rolling out a refreshed visual identity and its largest national campaign yet, per details shared with Marketing Dive. Both efforts attempt to separate the Coca-Cola-owned ...

Eurovision Song Contest die-hards may tune in for pop ballads, diamantes and douze points but the international music competition’s visual identity is an equally integral part of the annual ...