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Alphabet (GOOG-0.92%) (GOOGL-1.02%) and Apple (AAPL 0.49%) are two attractive options, with one dominating the digital advertising industry and the other leading the way in consumer tech.

Apple (AAPL) stock, which initially lagged behind some of its Big Tech peers in 2024, has recently regained momentum, increasing by about 17.6% over the past three months. Conversely, Alphabet ...

Apple Inc AAPL and Alphabet GOOG GOOGL are rivals, partners and members of the Magnificent 7. While both stocks have outperformed the S&P 500 over the past five and 10 years, one has performed ...

B ad news for Alphabet (NASDAQ: GOOG) (NASDAQ: GOOGL).Consumer technology titan Apple (NASDAQ: AAPL) may soon be adding artificial intelligence (AI)-powered web-search tools like OpenAI and ...

The enemy of Alphabet’s enemy may be its friend. The $1.8 trillion search giant pays Apple billions of dollars to make its Google search engine the default option on the iPhone-maker’s devices.

Apple (NASDAQ: AAPL) has faced a wave of headwinds this year, including the prospects of higher costs, thanks to President Trump's tariff policies. The iPhone maker does significant manufacturing ...

Apple exec’s testimony rattles Alphabet investors- Alphabet, the parent company of Google, took a hit this week after a surprising testimony from Apple’s senior vice president Eddy Cue.

Alphabet and Apple shares sank after Eddy Cue, Apple's services chief, said he believes that AI search engines will eventually replace standard search engines such as Google, according to Bloomberg.

In one exchange from 2010, Apple cofounder Steve Jobs and an unnamed Apple executive discussed how a new ad for Amazon’s Kindle gave the impression that it is easy to switch from iPhone to Android.