FLORENCE, Ala. (WAFF) - When the new logo debuted on social media, it sparked a lot of reactions, not all of them are positive. People have turned the logo into memes, and they’re asking questions ...

FLORENCE, Ala. (WAFF) - City council members want to discuss alternatives to Florence’s new logo which was unveiled last week, according to our news partners at the Times Daily. The new logo, which ...

FLORENCE, Ala. (WAFF) - The City of Florence has a brand new logo and slogan. In a Facebook video, the city unveiled both the logo and slogan to the public. In August 2021, the Mayor and Council set ...