Just the purchase and ownership of mass-production wristwatches from various billion-dollar brands. Going into the store, seeing the watches, handing over the credit card — that sort of thing.

In recent years, several collectors have considered that a signal to start their own watch brands. “They find pleasure in being able to offer something in their taste that did not exist,” said ...

A brand is an identifying mark made as proof of ownership.' Merriam Webster Dictionary, first usage before AD 1100 In an environment where brands appear as financial assets on balance sheets, the ...