Above and below his head are the large white block letters that turn the silly photo into a meme — a sort of one-panel cartoon in which the caption is rewritten over and over. He is Bad Luck Brian.

Celebrities would do well to take a page from the playbook of Michael Jordan, star of the Crying Jordan meme (and former NBA player). A publicist told the New York Times what Jordan thinks of his ...

Recently, my fellow bad ... trope" memes. You can't see my face, but I'm LOL-ing right now. OMG, I. Am. Dying. In all seriousness, each and every one of these "characters" are way too darn real.