With these four principles in mind, you will find it easier to decide on a solid marketing strategy. Marketing Strategies There is a huge variety of marketing strategies available to small businesses.

When Ambi Parameswaran launched his book, at Crossword, Kemps Corner, Mumbai, he had a panel full of mixologists tell the ...

What Are The 4 Principles Of Retail Marketing? When it comes to something as broad as “marketing,” simplicity is key. The essential elements of retain marketing revolve around four primary ...

To be successful in digital marketing, Geibel said that knowing the target audience or customer inside and out is the most fundamental principle to keep in mind. “If you don’t know who your customer ...

Product marketing actually starts with the customer. It is closely concerned with understanding the buyer and their journey, using this information to build a blueprint for positioning, targeting ...

Learn what social media marketing is, how it helps brands gain more visibility on the web, and why it’s essential to your marketing strategy. The Arab Spring protests kicked off on December 17 ...

principle 2: tailor metrics to specific marketing activities It’s essential to apply distinct metrics to demand creation and demand capture. For demand creation, focus on the quantity of new ...

Marketing principles aren’t just for businesses—they’re for anyone who wants to stand out, communicate better, and reach their goals.

Marketing Week columnist Mark Ritson, former Eve Sleep CEO Cheryl Calverley, the LinkedIn B2B Institute’s Peter Weinberg and Jon Lombardo, and Digitas’s chief strategy officer Matt Holt debate the ...

The University of Illinois Gies College of Business offers a wide variety of marketing courses. BADM 320: Principles of ...