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News article or big oil ad? As native advertisements mislead readers on climate change, experts identify interventions
In the battle against climate disinformation, native advertising is a fierce foe. A study published in npj Climate Action led by Boston University (BU) researchers, in collaboration with Cambridge ...
Insider Monkey6d
Platform-Centric Storytelling: How Native Video Ads Deliver Value Without Intrusion
Native advertising blends seamlessly with content, offering a natural and non-intrusive way to engage viewers. Unlike traditional ads, native videos integrate into the platform’s user experience ...
Pepsi29d
The native advertising market will be worth over $400bn by 2025 – report
Native advertising spend is expected to rise by 372 per cent from 2020 to 2025, according to research performed by in-feed native advertising platform, Adyoulike. By combining the overall digital ad ...
EurekAlert!1mon
News article or big oil ad? As native advertisements mislead readers on climate change, Boston University experts identify interventions
In the battle against climate disinformation, native advertising is a fierce foe. A study published on March 4, 2025 in npj Climate Action led by Boston University (BU) researchers, in ...