That's a lot of people falling through the gaps. And it's why nurturing leads is crucial in creating a successful and profitable business. However, the challenge is that the sales and marketing ...

To break into their research phase and begin building that valued human-to-human relationship, you need a lead nurturing campaign that unites your sales and marketing team. In part one of this series, ...

For example, a salesperson might hold a discovery call to qualify a prospect and move them into the lead nurturing phase of their sales pipeline. To qualify, a prospect must have the correct ...

This feature can directly impact deal-closing rates and customer experiences by freeing up sales reps’ time to focus on lead nurturing and immediate problem-solving. Sales automation can be ...

More information: Johannes Habel et al, EXPRESS: Sales Pipeline Technology: Automated Lead Nurturing, Journal of Marketing (2025). DOI: 10.1177/00222429251321417 Provided by American Marketing ...

Add manual follow-ups and the sheer volume of leads, and it’s clear why many businesses struggle to optimize their sales ...

I recommend selecting five KPIs and finessing them as you pivot future lead nurturing campaigns as needed. Example KPIs: CPL, conversion rate (per touchpoint), marketing-influenced revenue, sales ...

Gatineau, QC and Austin, TX, March 25, 2025 (GLOBE NEWSWIRE) -- VanillaSoft, a leading sales engagement technology company, has today announced the introduction of email nurturing into their sales ...