Traditional print media such as newspapers and magazines are under pressure to compete with their equivalents on the Internet. Both kinds of outlets carry advertising and rely on it for revenues.

Buying a magazine at a newsstand feels so special now. At $5.99, $7.99 or more, it's pricey compared to the digital version, but if you’re traveling and need a screen break or something to ...

Success depends on delivering the correct message to the correct audience enough times. Print advertising media include newspapers, magazines, direct mail and yellow pages. Radio, television and ...

Call it creative if you want, but this is what economic destruction looks like. Print newspaper ads have fallen by two-thirds from $60 billion in the late-1990s to $20 billion in 2011. You ...

Despite that, however, the roundtable attendees were quick to note that overall short-termism isn’t going away any time soon, and that the steady fall in print ad spend is likely to continue ...

No print, no publishing. No print, no marketing. No print, what is advertising? Early human beings used symbols and carved their own alphabets in caves to communicate. In ancient times ...

Between 2000 and 2015, print newspaper advertising revenue fell from about $60 billion to about $20 billion, wiping out the gains of the previous 50 years. Where is all of this money going?

A well-crafted print ad does not beg for attention — it commands it. Unlike digital banners, which scream for a second’s ...