It’s beneficial for agencies and clients alike to recognize the difference between a rebrand and what we call a “brand extension.” Rebranding Means A Reset Rebranding is a major facelift to ...

Line extension and brand extension address the marketing of commercial goods. The brand refers to the recognized product or company name such as Kraft, Pepsi or Apple. The way in which the company ...

Investopedia / Michela Buttignol A brand extension is when a company uses one of its established brand names on a new product or new product category. It's sometimes known as brand stretching.

A brand extension uses the brand on a new market offering that's in a different product category. To illustrate: Ivory was initially introduced to the market as a brand of soap known for the benefits ...

Product extension is the strategy of placing an established product's brand name on a new product that is in the same category. Small companies can deploy the practice in the same way that large ...

Brand extensions offer one way of leveraging a brand's assets and equity to market new products, increase sales, and (hopefully) produce profits. While there can be significant benefits in brand ...