Sunita Harman is passionate about music, and finally achieved her dream of opening her own shop, Music to Your Ears last year. She sells both equipment and instruments, from keyboards for ...

It's a case study of how savvy marketing can propel a company to the forefront of its industry. Weight Watchers is clearly the dominant company among weight-loss centers and programs, banking north of ...

Narayanan, V.G., and Lisa Brem. "Case Study: Customer Profitability and Customer Relationship Management at RBC Financial Group." Journal of Interactive Marketing 16, no. 3 (summer 2002): 76–98.