Get clear on your brand identity. Before brainstorming, figure out who your business is. Think of your brand as a personality ...

Naming your business can be a stressful process. You want to choose a name that will last and, if possible, will embody both your values and your company's distinguishing characteristics.

Choosing a name for your business carries a slew of possibilities … or repercussions. On one level, you certainly don’t want a name that's offensive. The proprietors of Psycho Donuts ...

You probably have lots of creative ideas for your business name. You may even have chosen a favorite. But naming your business involves far more than just thinking of a name you like. A good name ...

This guide was reviewed by a Business News Daily editor to ensure it provides comprehensive and accurate information to aid your buying decision. A business name is more than just words; it is a ...

Your business name is more than just a name—it’s your brand’s identity. Ignoring brand protection can lead to big problems, including losing your brand’s reputation. Registering your ...

miniseries, Getty Images Registering a business name is one of the first steps to establishing your new business entity. Having the same name as another business in the state you’re operating in ...

LegalZoom gives entrepreneurs tips on creating the most effective business name. You probably have lots of creative ideas for your business name. You may even have chosen a favorite. But naming ...