UBS analyst Ben Reitzes is all about the "multiplier effect" of the iPhone, more commonly known as the "halo effect." Reitzes has dubbed it "Halo 2" in an effort to be hip, but the basic point is ...

The iPod buyers just kept coming back and consequently, iPhone sales have been steady, continuing the cycle. The halo effect ... These include white papers, government data, original reporting ...

The theory -- known as the halo effect -- is that consumers who buy iPods and now the iPhone will become converts to Apple's flagship Macintosh machines. Back To Top ...

Global Mac sales have significantly outpaced the rest of the PC market, which expanded just 2.3 percent year over year — just more evidence of the iPhone halo effect, according to one analyst.

iPhone owners may grouse about AT&T’s service, but the “halo effect” of Apple’s smartphone significantly boosts the U.S. carrier’s customer satisfaction levels, not just its revenue ...

One such bias is the halo effect where we see a person or entity in a positive, or saintly light. Once bestowed, the one wearing a halo can do no wrong, which suffice it to say paves an easier ...

Significantly, the UBS analyst hints that the iPhone should see a major expansion in the next few months with a refresh due before springtime, potentially reinforcing the halo effect once more.