Lucy Bradshaw, SVP at Electronic Arts The leader of an 80-person development team, Bradshaw is responsible for executing the wild fantasies of Will Wright, who founded Maxis in the late 1980s and ...

Will Wright, the designer of The Sims and co-founder of Maxis, appeared on Twitch today to talk about his next game, Proxi, which is "an AI life sim built from your memories" according to this ...

When Will Wright pitched The Sims to his bosses at his own company years ago, he couldn’t get anyone excited about it. It was a miracle it shipped, and then it became the foundation for a franchise ...

Wright explained why he was building his next life sim using the real memories of the people playing it, and shared some of his memories about the iconic simulation games he made at Maxis.

Homo martialis was born. Game designer Will Wright co-founded Maxis and his current company, Stupid Fun Club. His creations include SimCity and The Sims.