frogs or shoes” as part of the design, no matter how good the wine inside may be. A wine label with wide appeal is a winery’s single greatest sales tool. It can make a good wine more desirable ...

started thinking about label design when he began making wine commercially. His company commissions small, limited-run batches of wine by pairing winemakers with graphic designers, and he ...

Second-year Finger Lakes Community College students in the viticulture and wine ... 17 graphic design students present their labels and ask any questions that would help their decision-making ...