FIFA’s decision to strike a deal with a Saudi Arabian state-owned oil company prompted more than 100 players to sign an open ...

Some World Cup sponsors, including Coca-Cola, Adidas and Wanda, bought rights to the 2030 World Cup at least a decade ago when they were paying for an expected 64-game event. FIFA gave no ...

Sponsorship alone doesn’t guarantee visibility ... Adidas excelled at this at the World Cup 2022 in Doha and Dubai, with sponsored fan areas making up parts of its ‘Family Reunion’ campaign.

The winner of the FIFA Club World Cup will take home at least $125 million of a $1 billion prize pool this summer. Here's out ...

In an attempt to maximize the potential for U.S. viewership for the 2026 FIFA World Cup, two of the world’s premier athletes, ...