Gum Sales Among Teens were in Decline. Teens and young adults, 12 to 24, are the lifeblood of the gum category and critical to Wrigley's future growth. They account for 32% of all volume. But ...

Wrigley?s 5 Gum has signed as the first brand to sponsor MTV?s Music Meter application and Web properties. 5 Gum will be sponsoring MTV?s Music Meter for the next two months. MTV claims that the Music ...