Gum chewing independently arose across different cultures and regions at different times, says Jennifer Mathews, an ...

Mysteriously, Wrigley, the maker of "Double Mint" gum and the world's largest manufacturer of the chewy stuff, refuses to name what exactly goes into its products. On the page for its oral health ...

Listen to more stories on the Noa app. By the time Wrigley began his business venture, Americans had grown accustomed to chewing gum sold as candy-coated balls or packaged sticks. The base of ...

Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...

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Gum Sales Among Teens were in Decline. Teens and young adults, 12 to 24, are the lifeblood of the gum category and critical to Wrigley's future growth. They account for 32% of all volume. But ...