Gum titan Wrigley apparently wasn`t blowing smoke when it test-marketed an advertising campaign this summer touting its Spearmint brand as a chewing alternative to lighting up. This promotional ...

He reintroduced Juicy Fruit, Spearmint, Doublemint ... with threats like Dentyne Ice, from No. 2 gum maker Adams. As a result, Wrigley's share of the sugar-free gum market has increased from ...

The natural peppermint Glee Gum (average rating ... were Wrigley’s Doublemint (6.5), Orbit Sweet Mint (7.7), and Wrigley’s Spearmint, the overall champion at 8.4. The last was praised for ...

Gum-chewers have long known that a stick of spearmint or Juicy Fruit can be ... senior director of Wrigley corporate relations. The claims: A television ad that runs during “The Biggest Loser ...

Wm. Wrigley Jr. Co. has sued to stop Hershey Co. from selling Ice Breakers spearmint chewing gums. The gums infringe a patent for “chewing gum containing physiological cooling agents,” Wrigley ...

giving the venerable maker of Juicy Fruit and Wrigley Spearmint gum two well known brands in the candy aisle.