Extra was the first chewing gum brand in China to dig out the emerging Chinese youth's passion point – Hip-pop music, and associated chewing gum brand image with the Hip-pop culture to celebrate the ...

A commercial for chewing gum featuring two women kissing was the third most complained about ad of 2023 in Australia, according to advertising regulator Ad Standards. The 20-second ad for Wrigley ...

Mars Wrigley is moving away from promoting its chewing gum products as only breath deodorizers, but more as stress-relieving tools for young adults and teenagers. For over a century, gum has been ...

Mars Wrigley is spending millions of dollars in a bid to restore chewing gum to its former glory with consumers, starting with an international ad campaign that jettisons typical category promises ...