When you chew gum, you’re essentially gnawing on plastic.

Most chewing gum on sale is made from a variety of oil-based synthetic rubbers—similar to the plastic material used in car ...

Wrigley’s Extra gum, known variously as Orbit, Yida and Freedent in international markets, has unveiled a global redesign by design consultancy Elmwood. The new brand identity revolves around the idea ...

There's no strict definition of synthetic gum base. Chewing gum brand, Wrigley Extra partners with dental professionals ...

Mars Wrigley is spending millions of dollars in ... Mars is instead promoting its Orbit and Extra gum brands through the lens of mindfulness, purporting that mastication can silence anxious ...

Wrigley's chewing gum brand Extra achieved what many marketers strive for in today?s social media-centric industry by going viral with a recent video ad depicting a love story through the years and ...

This is a story about the power of storytelling. It's a story about a big, invisible gum brand named Extra that was on the verge of being forgotten. It had no meaning. No one cared about it. It simply ...

Billionaire chewing gum heir Beau Wrigley and author Sue Hostetler are getting a divorce, several sources tell Page Six. We hear the high-profile split is the talk of Palm Beach social circles.

There's no strict definition of synthetic gum base. Chewing gum brand, Wrigley Extra partners with dental professionals around the world to promote the use of sugar-free chewing gum to improve ...