Flannel shirts are one of the most underrated menswear staples. Since many are designed using a bold plaid, they’re usually ... London-based independent label YMC is your best bet.

Since then, people have been searching the internet to discover exactly how to style a flannel shirt. The search stops here. Just to be clear, not every plaid shirt qualifies as flannel.

(As a historical aside, herein lies the failure of the 2010 era of the checked shirt: as normcore went mainstream and alternative fashion became ubiquitous, the flannel evolved from hipster homage ...