A recent WSJ piece identified two contradictory trends in Yahoo’s advertising business that have implications for the native advertising industry as a whole. The story stated that while Yahoo ...

Yahoo is taking a nearly 25% stake in advertising network Taboola. In exchange for this move, Taboola is becoming Yahoo’s native advertising partner through a 30-year commercial agreement.

Yahoo has launched a new line of native ads that are mobile-first and feature rich graphic capabilities. According to Yahoo, over half of all monthly visitors are accessing Yahoo properties through ...

NEW YORK--(BUSINESS WIRE)--Yahoo, Inc. (NYSE:YHOO) today announced the availability of programmatic native advertising on the BrightRoll Exchange. Advertisers, DSPs and agency trading desks ...

Taboola will exclusively power native advertising across all of Yahoo’s digital properties and will be available to buy through the Yahoo DSP, establishing Taboola as a leading native ...

Having launched a redesigned news stream in the UK, Yahoo is now taking the experience a step further by rolling out a native advertising format. Launching from today, the format – Yahoo Stream ...

Plenty of ink and pixels will be spilled in the coming days over Yahoo ’s acquisition of Tumblr, but the fact that Tumblr could not cash in on native advertising should not be lost in the noise.

A blog post by noted media analyst John Battelle floated the idea that it’s all about Tumblr’s native advertising system, something Yahoo is just beginning to explore. There’s just one ...

The content recommendation boxes will appear article pages to promote other stories and will also include Stream Ads — Yahoo's version of native ads. Publishers like Vox Media and CBS will receive a ...

Yahoo told Axios that it plans to shut down its native advertising platform, Gemini, in favor of relying on a new partnership with ad tech giant Taboola to advertise over its own content ...

Yahoo today launched image-rich native ads that are designed to be mobile-first. The company also emphasizes they are seamlessly integrated with surrounding content, targeted to the right consumer ...

NEW YORK, Feb. 26, 2025 (GLOBE NEWSWIRE) -- Taboola, a global leader in delivering performance at scale for advertisers, today announced a new focus beyond native advertising and a powerful new ...