Guest Click-baity native ads helped Yahoo's native ad revenue build quickly, but they may not serve the company long term.

Yahoo has launched a new line of native ads that are mobile-first and feature rich graphic capabilities. According to Yahoo, over half of all monthly visitors are accessing Yahoo properties through ...

Yahoo today launched image-rich native ads that are designed to be mobile-first. The company also emphasizes they are seamlessly integrated with surrounding content, targeted to the right consumer ...

Yahoo might covet Tumblr's native advertising system, but that poses a big problem: Tumblr users hate Tumblr's native ads.

Yahoo told Axios that it plans to shut down its native advertising platform, Gemini, in favor of relying on a new partnership with ad tech giant Taboola to advertise over its own content, and that ...

Yahoo, Inc. (NYSE: YHOO) announces the availability of programmatic native advertising on the BrightRoll Exchange.

Taboola.com Inc. TBLA operates in a digital advertising environment that is mostly dominated by “walled gardens”, such as Google, Meta, and Amazon, which control vast amounts of user data and ...

Yahoo has long talked a big talk about making a bigger, better footprint in the mobile advertising game. Now, with Gemini, a tool the company just launched that combines native search and mobile ...

MediaGo has been awarded the Gold prize for "Native Advertising Platform/Network of the Year" at the 2025 US Native Advertising Awards, recognizing its exceptional technology and innovation.

As per the deal, Taboola will power native advertising exclusively across Yahoo's digital properties reaching nearly 900 million monthly active users worldwide. Taboola said it will be available ...

Yahoo Inc will buy nearly 25% of Taboola.com Ltd and become its largest shareholder in a deal allowing the online advertising company to exhibit paid content on the web portal's many sites.

Yahoo has announced the release of its new content-integrated mobile native ad products, alongside international and Android versions of its News Digest app. In a statement, Yahoo senior vice ...