Adidas attributed the dip to a Yeezy-related decline. The brand terminated its lucrative partnership with Ye, formerly Kanye ...
Adidas has about 1.2bn euros (£1bn; $1.3bn) worth of Yeezy shoes sitting in storage. Mr Gulden said the firm had decided to sell some of the merchandise, instead of donating it, because it did ...
The partnership was one of the most successful sportswear tie-ups in history and the resulting Yeezy range went on to help ...
The sale of parts of the remaining Yeezy inventory generated revenue of around 200 million euros ($215 million) in the quarter – well below Yeezy sales of around 350 million euros in the same ...
Adidas generated millions from its first "drop" of Yeezy trainers after ending the collaboration with rapper and fashion designer Kanye West. The sportswear giant reported sales of €400m (£344m ...