Shoes from the collaboration remain wildly popular in the resale market ... Adidas has about 1.2bn euros (£1bn; $1.3bn) worth of Yeezy shoes sitting in storage. Mr Gulden said the firm had ...
Kanye West and Adidas reach settlement over Yeezy partnership termination - Sportswear company ended partnership with ...
But demand for Yeezy sneakers has not faded, as they remain hugely popular in the resale market. It comes after currency fluctuations cost the firm €1bn ($1.08bn; £850m). The German sportswear ...
With co-founder Greg Schwartz poised to take over as CEO on Jan. 1, the resale marketplace sees customers turning to alternatives as demand cools for the endless retro Jordan and Yeezy releases that ...
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Adidas ends 'fight' with Kanye West over antisemitismDemand for Yeezy products did not let up even after the furore, with many Yeezy trainers doing well in the resale market and selling for hundreds - and sometimes thousands - of pounds. West had his ...
Clothing resale marketplace The RealReal announced Tuesday that it would not be accepting new listings of Kanye West's Yeezy products on its site. "Kanye West's recent behavior at Paris Fashion ...
The end of the partnership left Adidas with Yeezy stock worth over £1bn. The company decided against destroying it and giving it away wasn’t an option as it would likely create a resale market.
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