Here are a few examples of successful YouTube marketing campaigns that used branded videos in recent years: Clash of Clan’s Lost & Crowned tells the story of Larry’s first day on the job, ...

Currently, the Feed is arguably YouTube’s most important advertising placement. Yet, it’s the one most often overlooked due to its recent launch and not being as full screen compared to shorts.

How to advertise on YouTube in 7 steps. Like any marketing strategy, advertising on YouTube requires plenty of research, crafting a strategic approach, and analyzing your success.

The marketing campaign started with hiring professional stuntmen and extreme athletes to show off the capability of its small high-performance cameras, which GoPro markets as the “world’s most ...

Previously, brands could only access Shorts inventory via Video action campaigns and App Install campaigns, which the company announced in 2022 during Google Marketing Live.

With concrete data pointing to YouTube influencer marketing's effectiveness, now is the time to optimize, and if nothing else, test. It beats a Friday night watching videos on your couch.

With YouTube video reach campaigns, ... “By focusing on marketing objectives rather than media tactics, we believe we can be a more strategic partner to help you sustainably grow your business.

Given the influencer-marketing industry's concern about fake followers and Instagram's move to hide likes, some brands are looking at new metrics to measure the success of campaigns in 2020.; Some ...

He says that his study's findings likely don't represent all undisclosed affiliate marketing campaigns on Pinterest and YouTube, because the researchers didn't take into consideration other forms ...