the rose is a talisman For the House of Piaget, the rose is a talisman. A message of eternity and renewed love that pulsates daily. A generous, joyous icon mirroring the rose of which it is the muse: ...

The namesake of Piaget also has an award winning rose named after him: The "Yves Piaget Rose." Yves has had a lifelong passion for roses and has been long-time advocate for the flowers.

Fourth-generation Yves G Piaget is as passionate about roses as haute horlogerie. In the mid-1970s, he became involved as a jury member of the Geneva International Competition of New Roses ...

This is no invention of the marketing department; Yves Piaget’s unconditional love for the rose was acknowledged in 1982 when the prize-winning variety at the Geneva International New Rose ...