Zillow surfers and real estate listing lurkers alike know one of the online marketplace’s standout features is the Zestimate. This amount is displayed just below the main listing price ...

There was, however, the Zestimate: a "free, unbiased valuation" for 40 million houses around the US, based on a proprietary algorithm. Half the single-family homes in America suddenly had a dollar ...

That one feature, the Zestimate — a price tag that hovers over the rooftop of every home in America and estimates its worth — is what makes Zillow so irresistible to users. The aspirational ...