With increasing consumer demand for toys that are not only fun but also sensory and educational, Zuru is capitalising on the growing desire for meaningful play experiences. “As champions of ...

When 1989's The Little Mermaid made a splash, Hains says, "Disney realized profitability in girls." Enter the juggernaut Disney Princess brand. Plus, marketers now cloak even gender-neutral toys ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Zuru Toys, the company behind Metal Machines, Pets Alive, and Rainbocorns, among others ...

Toy company Zuru is reshaping the South African toy retail landscape with its innovative in-store branding across major outlets such as Checkers, Toys R Us, and Toy Kingdom. The in-store branding is a ...