Kanye West has stamped his name as a fashion icon, but after a recent appearance on the Grammys red carpet alongside his wife, Bianca Censori, all eyes are on the married couple— and not in a good way. Since the couple’s latest fashion stunt, people have been trying to figure out how we even got here, and now, one lip reader is spilling the tea.

After the couple caused a scene at the musical awards show, West surprise dropped his new album, “Bully,” and released matching merch.

It seems Kanye West looked to Grammy weekend as a big moment for his brand. He released a new Yeezy commercial after the event.