By Rebecca Ford The king is dead. Fast food giant Burger King is putting its current mascot, the masked king character, into retirement in hopes of creating a fresher image. Burger King hopes to ...

PORTLAND, Ore. — The King is dead, but the burger lives on. Burger King Corp. on Friday said it is retiring "The King" mascot, a man with an oversized plastic head and creepy smile who in recent ...

Fast-food chain Burger King is making a 180 degree shift in its marketing, with a decision to drop its "King" mascot and focus on – sit down before you read this! – product. For years ...

The Burger King’s royal mascot is getting a trim today, and it’s a little shocking. In a video released by the restaurant, the King himself is shown sitting in a barber’s chair, with hair ...

The two ‘American icons’ came together in the name of patriotism, launching The American Brewhouse KING Sandwich at Burger King restaurants ... In 2016, the mascot first broke his silence ...

MIAMI — The king is dead. Burger King's spooky "The King" mascot is retiring so the struggling burger chain can refocus its marketing to reach new customers. The mascot has been around for years ...

PORTLAND, Ore. — The king is dead. Burger King’s spooky “The King” mascot is retiring so the struggling burger chain can refocus its marketing to reach new customers. The mascot has been ...

Burger King's spooky "The King" mascot is retiring so the struggling burger chain can refocus its marketing to reach new customers. The mascot has been around for years, but recently has become a ...