People’s smartphones are not just devices – they are extensions of their lives. Because of this reality, most major brands have already tapped into the mobile landscape. But there is a new ...

While much of the buzz about beacons has been around pushing offers to shoppers, a new pilot program at Tesco gives marketers a better understanding of the full scope of the location-based ...

Apple's iBeacon technology, which uses low-energy Bluetooth connections to deliver messages or prompts to users' mobile devices, is seeing a big wave of interest, especially since the company ...

If you buy through a BGR link, we may earn an affiliate commission, helping support our expert product labs. Placed is a new $2.99 iOS 7 application that aims to help users automate some of their ...

A Harvard University museum is planning to enhance the visitor experience with an iBeacon-enabled museum application that will also serve as a modern teaching tool. The Collection of Historical ...