Poppi, a prebiotic soda that will soon be acquired by Pepsi, got its start on "Shark Tank." PepsiCo announced on Monday that it has entered into an agreement to purchase Poppi for $1.95 billion,

The acquisition comes as young consumers are increasingly ditching traditional soda in favor of healthier, more “functional” options. PepsiCo is sick of being left out of the prebiotic soda craze—and to catch up with competitors,

PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, even in highly competitive spaces.