Samsung’s Galaxy S25 is a great device, and it does genuinely raise the bar on smartphone AI. But for home and business users, the fact this is a device that’s all about AI has come too soon for its buyers to fully understand how to stay AI-safe, or even the questions they should ask. All that should be factored in to any decision to switch.

Well, look no further than the Samsung Galaxy S25 Ultra – or the Apple's iPhone 16 Pro Max? With Samsung's Unpacked 2025 event now behind us, we now have two brand-new current generation powerhouse smartphones on the market: The new Samsung Galaxy S25 Ultra and Apple's iPhone 16 Pro Max.

At first glance, the Galaxy S25 Ultra looks similar to the phone it replaces, but it's slimmer and lighter than the incumbent device. In terms of dimensions, it's very closely matched with Apple's iPhone 16 Pro Max: there are fractions of a millimetre difference between the two, but Samsung is almost 10g lighter.

Samsung’s exciting new flagship launch is just a few weeks away, and promises an Android upgrade that’s the closest we’ve seen yet to iPhone, at least from a security and privacy perspective. Android 15 which hit Pixels late last year has already raised the bar, but Samsung will take this further when its One UI 7 is released alongside the S25.

The AI features on Samsung's Galaxy S25 phones uses both on-device and cloud-based AI models, including the touted AI assistant.

Before you buy the Samsung Galaxy S25, you should know it's worse than the bigger models in a few key ways — here's how.

Samsung has packed a lot into such a small footprint with the Galaxy S25 Edge, but it needs to prove that there is a market for such ultra-thin smartphones.

There's no stylus or four cameras, but they've got all the AI fixings, plus a base of 12GB of RAM on both Galaxy S25 models.

Samsung launched the S25 series which comes in three variants — the S25, S25+ and the S25 Ultra. The S25 starts at $799, the S25+ starts at $999 and the S25 Ultra starts at $1,299. Samsung touted improved artificial intelligence features as it looks to stay competitive against Apple and increasingly-competitive Chinese players.

Samsung Electronics has unveiled the latest iteration of its flagship Galaxy S series, foregoing significant hardware upgrades to focus on a refreshed Google-backed artificial intelligence platform in an apparent challenge to Apple amid the battle for AI leadership.