Progress in sustainability remained in the back seat, with one agency receiving the sole distinction and one agency netting an honorable mention.

A 2024 recipient of this distinction, the Stagwell agency continues to do the work by increasing its 2025 DEI budget over the previous year, maintaining an internal practice of conducting biannual pay ...

Several shops dramatically reduced the number of pitches they participated in, opting instead to go deeper on fewer, higher-value opportunities.

Accessory company Fossil Group, which selected Assembly as its global integrated media agency in May 2024, saw an 8% increase in consumer desirability and 6% lift in purchase intent following a ...

Tracking shifts in employee turnover. Stay informed with Campaign US, your go-to source for exclusive global and local insights, breaking news, and in-depth analysis of the advertising and marketing ...

Budgets stabilized for some, but it was still a year of flux, though many shops seemed to have a slight rise in revenue compared to 2023.

Initiative had its fourth consecutive year of double-digit revenue growth, as the agency posted a 12% increase in revenue and a 10% rise in organic growth in 2024.

Highdive had a year of growth, thanks to several new wins and no losses. The Chicago-based agency listed revenue at $42 million in 2024, up from nearly $32 million in 2023.

Gut won 30 new accounts and expanded relationships with existing clients such as P&G, Kraft-Heinz, DoorDash, WhatsApp and Tinder. Additionally, the agency participated in 15 pitches in 2024, ...

And most significantly, Leo Chicago merged with Publicis Worldwide agencies into one creative network called Leo in January 2025, bringing together 15,000 employees — 8,000 from Leo Chicago and 7,000 ...

Zenith won eight accounts in 2024: Penn Entertainment ($10 million, per COMvergence); Rocket Companies ($360 million); Spotify ($40 million); H&M ($50 million); a confidential client ($101 million); ...

A trio of agencies stood out from the pack for their ability to produce award-winning work that taps into the culture, moves the needle for clients and impacts the bottom line.