Aloy, Sony and Horizon

Horizon actress “worried” for the future of gaming after Sony's AI Aloy controversy
Last week a leaked video surfaced online demonstrating new technology replacing Horizon's protagonist Aloy with an AI chatbot. The Sony experiment was a jarring revelation for gaming fans who were staunchly against the move,
Ashly Burch Breaks Silence on Sony’s AI-Powered Aloy Controversy
The use of AI in video games continues to stir controversy, and Horizon series actor Ashly Burch has spoken out about the leaked internal Sony video featuring a generative AI version of Aloy.
Horizon Forbidden West star ‘worried’ after Sony’s AI Aloy leak
The iconic voice behind Horizon Forbidden West protagonist Aloy admitted she is “worried” for the industry after a controversial AI version of Aloy created by Sony leaked.
Hear what Horizon Zero Dawn actor Ashly Burch thinks about Sony AI taking her job
Ashly Burch, the award-winning voice and performance actor behind Horizon Zero Dawn ’s Aloy — one of the most prominent characters on PlayStation today — has some news and some very strong thoughts about the leaked Sony experiment that saw her character voiced and performed by AI technology instead of her or any other human being.
Horizon Forbidden West actress Ashly Burch responds to Sony's leaked AI Aloy footage
On 15 March, 2025, actress Ashly Burch – who plays Aloy in the Horizon franchise – posted a video statement on the leaked AI footage, emphasising that she was told that her performance was not used to create the AI model. She also reflected that she was “worried about this art form.”
'I Feel Worried' Ashly Burch Comments on Sony's AI Aloy
Horizon franchise lead voice actor Ashly Burch responds to the Aloy AI chat bot reveal and its role in the ongoing SAG-AFTRA strike.
"I Feel Worried About This Art Form": Horizon Zero Dawn's Aloy Actor Shares Her Thoughts On AI Aloy
Earlier this week, a video of an AI-powered version of Horizon's Aloy leaked online. Ashly Burch, the actor behind Aloy, has shared her thoughts on the whole situation and noted that it worries her. Guerilla confirmed that AI Aloy isn't something that's "actively" in development,
Ashly Burch Addresses Leaked AI Aloy Video from ‘Horizon’ Series
She made it clear that the AI-powered Aloy didn’t use any of her actual work. The developers at Guerrilla, who make the ‘Horizon’ games, even reached out to assure her of th
Horizon Zero Dawn's Controversial AI Demo Has Major Voice Actor "Worried About This Art Form"
The voice actress behind Aloy has spoken out against the possible abuses of AI following the recently leaked AI footage of her character.
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Guerrilla Reassured Aloy Voice Actor They Did Not Use Her Performances For Sony’s Secret AI Aloy
Guerrilla Games reached out to voice actress Ashley Burch to reassure her her performance recordings were not used for the ...
Playstation Lifestyle on MSN3h
Sony Confirms Controversial PlayStation Tech Demo Leak Is Real
Last week, an internal PlayStation tech demo leaked, causing quite a stir. Sony has now confirmed the leak is real.
GameSpot6d
Sony Uses Horizon's Aloy To Demonstrate New AI Tech, And It's About As Impressive As You'd Expect
Sony is testing out new AI software, and it's using a beloved character--Aloy from the Horizon series--to show it off.
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Sony has created a prototype AI Aloy chatbot, and hastily taken down a leaked video of it in action
A purely internal test video, nonetheless it shows Sony is cooking up some form of AI NPC behind closed doors.
Hey Sony, There’s a Right Way and Wrong Way to Use AI to Improve PlayStation 5 Games
Like everybody in tech nowadays, Sony and its PlayStation brand have AI on their minds. On the one hand, the company is ...
Eurogamer6d
Sony is experimenting with AI-powered PlayStation characters, ironically chooses Horizon's Aloy to demonstrate
A new leak has revealed PlayStation maker Sony is working on AI-driven characters, including Aloy from the Horizon series, which seems like a somewhat ironic choice given she is a character ...
Creative Bloq on MSN5d
Sony's made an AI-generated Aloy. Does it not see the irony?
Now it turns out that Sony is experimenting with fully fledged AI-generated characters. For its first test – or at least the ...
As Sony trots out an AI-powered Aloy, Horizon Zero Dawn fans revel in the irony: "The entire game is a warning against this kind of nonsense"
The Horizon Zero Dawn series serves as a warning against the careless use of AI and the pursuit of technical improvement at the cost of all else. That's why fans of the games find it very ironic Sony ...