Plush animal sales grew during COVID, and in 2024, experts say that 21% of plush toys were actually sold to adults.
US toys industry adviser at Circana, a market research and technology company in Chicago. Stuffed animals “struck a chord ...
A survey the company commissioned found that more than half of people held on to a childhood stuffed animal, and about 40% said they sleep with a plush toy. “I wonder if people are seeking more ...