Kanye West has reached a settlement with Adidas executives following the termination of the Yeezy fashion collaboration.
Adidas sees resurgence with Q3 revenue growth, overcoming Yeezy challenges and reviving retro styles.
The brand says it has momentum, though some analysts wonder what will follow the current hype around its legacy Terrace ...
Both parties had been engaged in several legal arguments since the brand terminated its partnership with West's Yeezy label ...
Adidas plans to sell remaining stocks of Yeezy sneakers from its defunct partnership with Kanye West, for at least the price it cost to make them. The firm cut ties with the rapper and fashion ...
Adidas has about 1.2bn euros (£1bn; $1.3bn) worth of Yeezy shoes sitting in storage. Mr Gulden said the firm had decided to sell some of the merchandise, instead of donating it, because it did ...
Adidas says $75 million was paid into two Yeezy bank accounts, but Ye and the companies "mishandled virtually all of the marketing funds," by failing to keep it separate and spending on ...
At the top of the sneaker game, two iconic brands are facing off: Kanye West’s Yeezy line with adidas and Nike’s Air Jordans. In many ways, it’s a David and Goliath story, as the greatest ...
Dubbed Sportswear, Adidas' new collection has reportedly been 18 months in the making. Its launch comes just months after Adidas shut down its Yeezy brand, a collaboration with Kanye West that was ...
It’s part of the business.” The end of the partnership left Adidas with Yeezy stock worth over £1bn. The company decided against destroying it and giving it away wasn’t an option as it ...