Having too many choices resulted in most customers' not buying. Decision paralysis also applies to your email marketing: If you give your subscribers too many options, they won't know what you want ...

The science part of advertising must approach its role humbly. While there have been great advances in understanding what motivates human behavior over the last 30 years, artists have been running ...

The landmark ruling against Google’s digital ad network was delivered in an antitrust lawsuit filed by the US Justice ...

A US judge ruled that Google broke the law by unfairly taking control of key parts of the online advertising market. The ...