On the digital campaign ... very intentional media tactic that lets audiences feel like they have this direct line to the PM,” said Katie Baker, who works as a video and social media specialist.

So, five to seven months out from an election and it feels like the campaign ... the media. And the answer? Sean Kelly believes that time has moved on and what worked so well for ScoMo in 2019 ...

Vision of the moment went viral in Australia on Wednesday night and brought out the best and worst of social media. Some of the jokes weren’t bad. “In ScoMo’s defence the kid is a United fan.

And instead, the news was dominated by his side’s first major gaffe of the campaign. Peter Dutton ... which are full of traditional Labor voters. ScoMo mixes with fans of his beloved Sharkies.